GOOD LINES LURE COMPANY LLC

Steve Lines and Jesse Goodroe have both been fishing OBSESSED since an early age. A friendship and rivalry developed quickly after a trespass fishing trip to a local private pond. After dozens of successful local trips and multiple out of state camping trips, they decided to chase the invasive Northern Snakehead. This fish had began to take over the waterways in their area, and they were rumored to be powerful, aggressive and delicious. After 8 brutal, unsuccessful trips they finally got hooked up! The obsession to chase Snakeheads was born! From April to October , Snakeheads are on the brain. The decision to start a lure company developed from the lack of Snakehead targeted baits. You can definitely catch Snakeheads on Bass lures, but Snakeheads are a different beast, that require a stronger frame, smaller hook and specific colors. We designed our lures to be strong, strike enticing and to increase hook-up ratio in these incredible fish.